Credit Unions Ranked Number One in RepTrak

10 May, 2023

Credit Unions ranked as Number One in 2023 RepTrak® study

Credit Unions have been ranked as number one among the top one hundred most highly regarded organisations in Ireland, in the Ireland RepTrak® 2023 annual study.

The Ireland RepTrak® 2023 annual study is based on a survey of more than 5,500 members of the public which gathered data on the levels of trust, respect, admiration and esteem they have for organisations in Ireland.

Credit Unions took the top spot overall as the most reputable organisation in Ireland with an excellent Reputation Pulse score of 82.8. With more than 3.6 million members, credit unions were credited as being a cornerstone of local communities. The public acknowledged the trust that members place in their local credit union and their friendly people focused approach.

An Post placed in second place in the survey with a score of 80.8 with Bord Bia in third place with a score of 80.6.

Speaking about the announcement, Margaret Smith CEO of St Colmcilles (Kells) Credit Union said

“We are delighted to see the hard work, dedication and commitment of the credit union movement across the country being recognised in the RepTrak® survey. The survey emphasises attributes such as trust and respect, which are core to the ethos of credit unions”.

She continued

“We are focused on continuing to enhance the supports and services which we provide to our members and our local communities. While we will continue to adapt to meet the changing needs of our members, there will be one constant – we will always put the needs of our members at the heart of everything that we do”.

Credit unions success in the Ireland RepTrak® study follows the announcement earlier this month that credit unions have been appointed Sustainable Development Goal (SDG) champions by the Department of the Environment, Climate and Communications for 2023 and 2024.